The idea behind Flyingeese comes from a group of entrepreneurs with a shared passion for cycling and with one powerful idea: To create the ultimate cycling experience of open roads, dramatic landscapes and epic climbs in one of cycling’s undiscovered destinations, Portugal’s Monchique Mountains.
As a complete startup, we initiated this project with a series of brand insight workshops to encourage the client to articulate their ambitions, define their audience and flesh out their offer. This enabled us to develop a strong brand proposition, a set of key messages and, critically, an inspiring name for the business.
Once established, we developed a range of creative concepts for a fresh and compelling visual identity. We developed a fully-functional, transactional website alongside other launch communications and marketing materials.
Feedback from clients and cycling teams was enthusiastic. And, as brand awareness grew, the business flourished. Today, Flyingeese offers year-round cycling experiences for individuals and teams of all abilities.
"Brand Remedy impressed us with their enthusiasm for the business and their ability to share our vision. They have translated our idea into a fully realised brand identity and website – without breaking the bank! The team have worked tirelessly to provide us with a recognisable and professional brand which is not only representative of our business but also something we are incredibly proud of."
Jeff Jones
Director, Flyingeese
