BTO Solicitors LLP is a modern, full service legal practice with strong roots in the Scottish business community.
Brand Remedy was commissioned to refresh and modernise the BTO website to truly reflect the business, its capabilities and personality. In addition, we updated the firm’s brand and visual identity across a wider marketing portfolio of branded collateral.
The brand refresh included revising the logo, opting for a shaped design which reflects the firm’s modern, forward-thinking approach. We also expanded the colour palette, introduced new typography and created a bespoke image library.
We designed and delivered a new website, enhancing the user experience with an intuitive, user-friendly navigation making it easy to navigate to key information.
The new visual identity was successfully launched with branded communications including a corporate video, internal presentations, event materials, business templates, stationery and social media.
