Ideas & Inspiration

Brand. Probably one of the most overused and misused terms in today’s business vocabulary.

"If you don't like what's being said, change the conversation". So stated the inimitable Don Draper in series three of Mad Men.

There’s never been a more exciting time to be in legal marketing. Yes, many of the old clichés about the difficulty of working in a partnership still hold true, but think about the opportunities.

For any company their brand is, arguably, their most valuable asset. But for a firm whose business is built upon reputation, recognition and trust, this is critical to success.