Brand Consultant/Creative Copywriter
Cathy is a branding expert and creative copywriter. She has worked with many professional services firms, helping them define visions, values and propositions, developing tone of voice guides and producing internal and external communications.
High-level knowledge of marketing best practice guides all her work. She has strong expertise in online copywriting and usability.
Cathy spent 5 years marketing world-class brands and working in communications roles for Diageo. Since leaving, she’s worked on projects for Berwin Leighton Paisner, Brachers LLP, Stephenson Harwood, Sackers, PepsiCo, Orange, Inter IKEA Systems BV, RSA and many more.
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Middlemarch, George Eliot
Rocking till I drop