Cathy Howells

Brand Consultant/Creative Copywriter


Cathy is a branding expert and creative copywriter. She has worked with many professional services firms, helping them define visions, values and propositions, developing tone of voice guides and producing internal and external communications.

High-level knowledge of marketing best practice guides all her work. She has strong expertise in online copywriting and usability.

Cathy spent 5 years marketing world-class brands and working in communications roles for Diageo. Since leaving, she’s worked on projects for Berwin Leighton Paisner, Brachers LLP, Stephenson Harwood, Sackers, PepsiCo, Orange, Inter IKEA Systems BV, RSA and many more.

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Favourite remedies

Favourite destination:
New York

Favourite book:
Middlemarch, George Eliot

Favourite remedy:
Rocking till I drop

“Whatever form your content takes, it’s only valuable to the organisation if it’s engaging for the customer.  We give you three things that enable you to achieve that: clarity about what your brand stands for, a communications strategy that fits users’ needs and words that work.”

Cathy Howells, Brand Remedy