Kath Hooper
Copywriter
Kath is a copywriter and she works closely with professional services firms. She helps clients to articulate their brand, and write in a way that aligns with their culture and personality.
Kath writes branding assets like website copy, value propositions, and tone of voice guidelines, and also prepares marketing materials like technical articles, blogs, and LinkedIn posts.
With good content and messaging, Kath helps firms to attract more of the clients they really want to work with, and establish themselves as experts in their area.
Before switching to copywriting, Kath practised law in commercial firms for 9 years. As a qualified solicitor, she understands the corporate world, and the types of clients that professional services firms want to work with.
Clients and former firms include: BTO Solicitors, Rahman Ravelli, Burges Salmon LLP, Eversheds Sutherland, American Deposit Management Co, KJS Solicitors and Roxburgh Milkins.
Favourite remedies
Favourite sport:
I have to say hockey (after 25 years of playing), but when I finally retire from it, my new favourite sport will be golf.
Favourite mode of communication:
Gifs and cat memes
Favourite artist:
Self Esteem
Favourite remedy:
Throwing some weight around in the gym – a few sets of power cleans will do it.
"Your content is your opportunity to speak to your clients in a way that’s warm and welcoming. Keep it straightforward and you’ll endear yourself to future clients. The skill lies in showcasing your expertise in complex areas in a way that’s easy to understand and connects with your reader. "
Kath Hooper, Copywriter
