Susanne Pugsley

Client Relationship Management


Susanne is a passionate about CRM. Ask any of her clients and they think the letters are tattooed on her soul. She knows that CRM is not about an IT tool but about listening to clients and really understanding what they need sometimes before they even know it themselves.

Susanne has over 20 years’ experience in working for a wide range of professional services firms as BD Director and also externally as consultant and coach. She has helped many firms and individual partners in both the law and accountancy realise their business development goals through determining their client focus and relationship management plans. Susanne identifies the personnel requirements and the appropriate tools needed to deliver key client and account management success.

She was a mentor for the government Growth Accelerator Programme that helped SMEs and small firms realise their growth potential through CRM.

As well as being part of the Brand Remedy family, she’s also the founder and managing director of her own consultancy PSBD Ltd.

Clients and former Firms include: Norton Rose Fulbright, PWC, Morgan Lewis & Bockius, Squire Patton Boggs, Winckworth Sherwood, Howard Kennedy, Royds Withy King, Social 360, Resolex.

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Favourite remedies

Favourite book:
The Far Pavilions by MM Kaye

Favourite food:
Lebanese Mezza

Favourite destination:
Africa – Ngong Hills