Founded in 1992, BESTrustees is a leading provider of professional trusteeship to occupational pension schemes in the UK.
Brand Remedy was commissioned to refresh and modernise the BESTrustees brand identity. Key to the success of the transition was to retain the portcullis motif and corporate colour palette.
The brand refresh included revising the logo, opting for a sleek, contemporary design that reflects the firm’s forward-thinking approach. We also expanded the colour palette, introduced modern typography and updated the image library.
We designed and delivered a new website, enhancing the user experience with an intuitive, user-friendly navigation making it simple to locate key information. As part of the project, we also planned and commissioned a photoshoot to update all portraits.
The new visual identity was successfully rolled out across all branded communications including service brochures, presentation materials, business templates, stationery and social media.
"The brief was quite tight - a new identity to complement what we had rather than be revolutionary - but Brand Remedy’s ideas were far above anyone else's and it was no contest to award them the project.
They really are a safe pair of hands. The build and implementation were as simple and efficient as the other times we had worked together. At the time of writing, the new site and identity have only just been revealed but the feedback from the business, clients and our wider market is extremely positive."
Russell Clarke
Business Manager
