Eastspring Investments

Brand building for this leading Asian asset manager.

Eastspring is the global asset management business of Prudential plc, centred in Asia, offering innovative investment solutions to meet the financial needs of clients.

The business has unparalleled knowledge of the Asian markets enabling them to seek out and capture investment opportunities for their clients, both in the region and around the world.

Brand Remedy was asked to create a series of advertising concepts that would help build the brand, raise awareness and focus on a range of core messages:

  • The Asia investment expert the world trusts
  • No one sees Asia like we do
  • Asia’s gateway to the world. The world’s gateway to Asia
  • Reset your perspectives to get the long term view

Our work was well received and informed the future direction of Eastspring’s brand positioning.