A transformation from Field Fisher Waterhouse to Fieldfisher.

Brand Remedy has guided law firm Field Fisher Waterhouse through a change of name and visual rebrand.

The transformation to Fieldfisher, together with a contemporary and fresh visual identity, coincided with its move to new landmark offices.

Brand Remedy provided consultancy for the proposed change of name, helping the partnership reach early consensus. Thereafter we designed a new visual identity, comprising new logo, key corporate communications and brand guidelines to inform the in-house design and web team. The work was completed in time for Fieldfisher’s move to new prestigious offices overlooking the Thames.

"Richard skilfully guided us through the process of name change and rebranding. He was able to gain the trust of our management team through demonstrating understanding and knowledge and responsiveness to our concerns and questions. We are really pleased with the results – a visual transformation which will fully supports the firm’s growth agenda."

Katherine McPherson

Marketing Director