A new visual identity for an award-winning, full-service, regional law firm.

Brand Remedy has enjoyed a long and fruitful relationship with IBB Law for more than 10 years, working on a range of high-level, strategic branding projects. So, when the firm decided to develop a new visual identity, Brand Remedy got the call.

We consulted closely with the IBB team to ensure that our creative recommendations would support both the firm’s ambitious growth plans and its desire to be perceived as a dynamic, forward-thinking business.

The new visual identity is transformational. Based on the letterforms “IBB” the new mark is strong, confident, and contemporary.

We developed a ‘branded house’ approach to the new visual identity creating a structure of sub-brands for the firm’s service specialisms, notably Commercial, Real Estate and Private Client.

The result has delivered a fresh look for the firm across all brand touchpoints: the website, marketing brochures, presentation materials, office signage, events, business templates and stationery.


"I want to thank Richard and his wonderful team for supporting our brand development work over the last 15 years.

Starting with an extensive project to define our brand values, advising on key marketing and internal communications and culminating in the most recent project to deliver a new visual identity. Richard and the team have been incredibly supportive. I am really pleased with the fresh modern design both in terms of colour combination and logos.

The launch yesterday made quite an impression with our people and our clients – we have had dozens of emails congratulating us and complimenting the design. I would have no hesitation in recommending Richard and the team."

Joanna DeBiase

Managing Partner