A full rebrand of a leading global accountancy network.

Moore is a global accountancy and advisory network, with its headquarters in London.

Formerly Moore Stephens International, the network has grown to be one of the largest accounting and consulting brands worldwide.

Brand Remedy has enjoyed a long association with Moore in the UK and was invited to help create a clearer brand proposition for the international network. Our work included the development of the new name, sharper messaging and an exciting visual identity.

Internal brand engagement was critical to the success of the project. Brand Remedy designed a series of communications explaining the new brand proposition, promise and ambition which was supported by a launch video.

The visual identity has been globally deployed and includes a new website, brand launch video, marketing literature, stationery, email marketing, pitch proposal templates, presentation materials, exhibition panels, and signage.

"With more than 260 independent firms from over 110 countries within the Moore network, this project had to ensure a brand that was globally relevant, culturally in tune, and effectively underpinned Moore’s future direction as a network in terms of positioning and visual identity. Brand Remedy consistently showed they understood all the dimensions of this important branding exercise, adding value not only through their insight, but well framed challenge."

Jonathan Milne

Director, Communications & Marketing