Following a series of brand workshops, Brand Remedy honed the findings into a powerful brand proposition and set of brand values that help differentiate the firm from its competitors. We then set about creating a vibrant visual identity to match the personality of the firm and reflects its expertise in transatlantic tax advice.

We developed a new logo, colour palette and image library, all presented in a comprehensive set of brand guidelines. We supplemented the brand refresh with a tone of voice guide and also a firmwide brand engagement communication to all staff.

The result is a modern and vibrant brand, supported by a visual identity that is practical, stylish and straightforward to implement.