A fresh brand for a new entrant into the lending market.
Brand Remedy developed a new brand for Blazehill, a entrant into the alternative lending market.
Blazehill arranges and provides funding to companies that may be unable to access traditional funding sources. A team of credit specialists find creative ways to provide borrowers with maximum flexibility and liquidity promising quick decisions and certainty to enable fast-paced transactions.
Working closely with the executive team we led a name generation and brand workshop to help articulate the firm’s proposition and brand values. Brand Remedy then developed a dynamic and vibrant visual identity for the business followed by the creation of a corporate website and other marketing communications.
Speed to market was essential and the whole branding exercise was completed in just 8 weeks.