Brand creation for a bespoke investment capital firm in London.
Quilam Capital invests in businesses across the speciality finance sector, throughout their life cycle, providing flexible solutions, expert guidance and strategic know-how.
This exciting startup appointed Brand Remedy to create a compelling brand and marketing communications to launch their new business venture.
Our work started with a brand insight workshop to establish what differentiates Quilam from other similar organisations. We combined this insight with competitor benchmarking to establish a clear brand proposition supported by a range of firmwide messages.
This first phase of the project was followed by the development of a clean, contemporary visual identity and brand guidelines. The final phase was the development of a new website and key marketing collateral.
Since launch, Quilam Capital has gone from strength to strength, steadily adding to its investment portfolio.