A new global brand for Stephenson Harwood
Brand Remedy has created a new global brand for law firm Stephenson Harwood, after winning the work in a selection process which involved more than ten agencies.
Together with management consultants Gulland Padfield, we undertook a series of workshops and 49 client interviews to find out what people really thought about the firm. This was the largest piece of client research ever undertaken by the firm in its 130 year history.
Drawing on this intelligence and insight we created a client-centric brand that underpins Stephenson Harwood’s culture of success and communicates the strengths and confidence of the firm and its people.
The result was a new and distinctive brand proposition, key messaging and a set of powerful brand values. This was expressed through a new visual identity and tone of voice that has been deployed firmwide through the design of a new website, brochure, launch video, marketing literature, stationery for all offices, email marketing templates, pitch proposal templates, presentation materials, exhibition panels, and signage.
Internal communications include a vision and values booklet, an elevator pitch booklet, and both writing and brand guidelines.