Thinking

One year on, Jo Cunningham, Head of Marketing & Business Development at IBB Law, and Brand Remedy’s Richard Silberman discuss its impact.

Well-researched thought leadership helps build credibility, fosters trust and opens doors for business opportunities.

In today’s fast-moving business landscape, one of the most cherished assets a company possesses is its brand identity.

In today’s competitive job market, attracting and retaining top talent goes way beyond offering competitive salaries and benefits.

It’s important that the differences between branding, brand identity, and visual identity are understood.

Some key reasons why typography is crucial in logo design.

Read our top tips and download the simple creative brief guide.

To successfully compete, brands must be both creative and disciplined about how they present themselves.

You know you need to invest in your brand identity and build awareness. But it can be a minefield, so where do you start?

If your business doesn’t utilise LinkedIn you could be missing out on opportunities to win new business and attract, and retain, talent.

The most important asset that any company has is its brand. It’s absolutely key that you take the necessary steps to protect it.

Target audiences change based on your company’s evolution and needs, so it’s vitally important that you keep up to date.

Branding is all about one thing: ensuring that your company is the first choice for every single prospect and customer.

Are you proud of the website that your prospects are viewing? If not it’s time for a redesign.

Trust your instincts, the agency should be eager to build a long term relationship and excited to work alongside your in-house team.

Ongoing investment will ensure your brand remains dynamic, useful and creates lasting value for years to come.

Every law firm needs a visual identity, or is it a corporate identity or brand identity?

Having an effective brand strategy in place for your law firm is crucial for long term success.

Something’s stirring in the world of professional services branding. Firms have started to explore different brand architectures.

One of my greatest frustrations as a marketing director was the obsession partners have with categorising the work they did.

Some years ago I read an article that suggests the traditional sales funnel is dead in the age of digital marketing. Of course it isn’t.

Brand. Probably one of the most overused and misused terms in today’s business vocabulary.

“If you don’t like what’s being said, change the conversation”. So stated the inimitable Don Draper in series three of Mad Men.

There’s never been a more exciting time to be in legal marketing. Yes, many of the old clichés about the difficulty of working in a partnership still hold true, but think about the opportunities.

Listening to customers and incorporating their experience is essential to building enduring brands with sustainable buzz.

I qualified with a degree in graphic design – which suggests a certain competence and ability to create visual communication that, well, communicates.

The technologies required to build, host and manage websites are subject to constant change.

For any company their brand is, arguably, their most valuable asset. But for a firm whose business is built upon reputation, recognition and trust, this is critical to success.