If your business doesn’t utilise LinkedIn you could be missing out on opportunities to win new business and attract, and retain, talent.

The most important asset that any company has is its brand. It’s absolutely key that you take the necessary steps to protect it.

Target audiences change based on your company’s evolution and needs, so it’s vitally important that you keep up to date.

Branding is all about one thing: ensuring that your company is the first choice for every single prospect and customer.

Are you proud of the website that your prospects are viewing? If not it’s time for a redesign.

Trust your instincts, the agency should be eager to build a long term relationship and excited to work alongside your in-house team.

Ongoing investment will ensure your brand remains dynamic, useful and creates lasting value for years to come.

Every law firm needs a visual identity, or is it a corporate identity or brand identity?

Having an effective brand strategy in place for your law firm is crucial for long term success.

Something's stirring in the world of professional services branding. Firms have started to explore different brand architectures.