Thinking to help your business growth

Something's stirring in the world of professional services branding. Firms have started to explore different brand architectures.

One of my greatest frustrations as a marketing director was the obsession partners have with categorising the work they did.

Some years ago I read an article that suggests the traditional sales funnel is dead in the age of digital marketing. Of course it isn’t.

Brand. Probably one of the most overused and misused terms in today’s business vocabulary.

"If you don't like what's being said, change the conversation". So stated the inimitable Don Draper in series three of Mad Men.

There’s never been a more exciting time to be in legal marketing. Yes, many of the old clichés about the difficulty of working in a partnership still hold true, but think about the opportunities.

Listening to customers and incorporating their experience is essential to building enduring brands with sustainable buzz.

I qualified with a degree in graphic design – which suggests a certain competence and ability to create visual communication that, well, communicates.

The technologies required to build, host and manage websites are subject to constant change.

For any company their brand is, arguably, their most valuable asset. But for a firm whose business is built upon reputation, recognition and trust, this is critical to success.