Are you proud of the website that your prospects are viewing? If not it’s time for a redesign.

Trust your instincts, the agency should be eager to build a long term relationship and excited to work alongside your in-house team.

Ongoing investment will ensure your brand remains dynamic, useful and creates lasting value for years to come.

Every law firm needs a visual identity, or is it a corporate identity or brand identity?

Having an effective brand strategy in place for your law firm is crucial for long term success.

Something's stirring in the world of professional services branding. Firms have started to explore different brand architectures.

One of my greatest frustrations as a marketing director was the obsession partners have with categorising the work they did.

Some years ago I read an article that suggests the traditional sales funnel is dead in the age of digital marketing. Of course it isn’t.

Brand. Probably one of the most overused and misused terms in today’s business vocabulary.

"If you don't like what's being said, change the conversation". So stated the inimitable Don Draper in series three of Mad Men.